Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive
Sales and Marketing Management
SEPTEMBER 28, 2020
It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. A cold reach out during a tense situation could alienate the prospect forever.
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