Remove Churn Remove Direct Mail Remove Incentives Remove Sales Process
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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Automatic churn signal triggers. Related: How to Generate Online Authority for Your Sales Process. What is lead generation automation? Inbound lead generation: PPC, content marketing, and SEO.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

You’ll need to acquire less customers to generate the same amount of revenue and bigger companies have a lower churn rate. Related: What is Complex Sales? An Explainer on Enterprise Sales. These enterprise features are usually the incentive for the company to purchase the bigger package. Direct Mail.