CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Moreover, Best-in-Class companies report a 31.6% for Industry Average firms and a 6.7% decline among Laggards.
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