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Why Cost Efficient May Not Be Cost Effective Marketing

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Post Card Direct Mail Campaign. As a small business owner or sales professional, you construct a targeted email campaign (this would be your best ideal customers instead of every Tom, Dick or Harry) where in the next 4 to 6 weeks you send out at least three to four postcard mailings with different messages.

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Marketing Goes Way Beyond Paid Advertising

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Direct mail. If you hesitated and could not quickly answer these questions, then I would encourage you to invest the time to answer these questions and even work with a small business coach or consultant to start constructing a written strategic plan that is goal driven. Networking including trade shows.