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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks. RELATED: How to Create an Epic Coaching Culture (5 Steps & 3 Tips). In general, early-stage companies should only hire salespeople with strong prospecting skills.

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