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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Like a football coach going into a game, you start with the baseline plan. Author: John Staples.

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5 Sales Development Coaching Mistakes You Need To Stop Doing

MarketJoy

And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. So, it should be worth paying attention to your SDRs coaching. The secret to successful sales development coaching lies in avoiding the five most common coaching mistakes.

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5 Ways Technology Can Help Coach Sales Reps

Mindtickle

coaching sales reps has the biggest impact on capability development. This means that coaching is no longer a nice-to-have but a business imperative. But for coaching to be effective it needs to be targeted. Targeted coaching (using a scientific approach) ensures your reps develop the capabilities to become successful.

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5 Ways Technology Can Help Coach Sales Reps

Mindtickle

coaching sales reps has the biggest impact on capability development. This means that coaching is no longer a nice-to-have but a business imperative. But for coaching to be effective it needs to be targeted. Targeted coaching (using a scientific approach) ensures your reps develop the capabilities to become successful.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences.

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The Challenge with The Challenger Sale

SBI Growth

Is my Sales Management team capable of coaching this? The Challenger Sale stresses the importance of coaching. Many managers we see are “A” Reps, but struggle to coach. They will need access to industry specific insight to coach their reps. They’ll need training and reinforcement on coaching. Author: Drew Zarges.

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5 Sales Management Myths Debunked

SBI Growth

I should spend most of my coaching time with the worst performers.": Consistent underperformers usually receive the majority of the coaching. Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. This is the wrong approach.