True Story: Without a marketing plan, he planned to fail!
Pointclear
FEBRUARY 18, 2014
For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Get an 800 number for our customer service line.
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