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Insights on Outbound Conference in Atlanta

Pointclear

Anthony Iannarino – Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. Sales is NOT customer service.”. For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile.

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True Story: Without a marketing plan, he planned to fail!

Pointclear

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Get an 800 number for our customer service line.

Margin 203
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Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

In the electronic security industry, as well as SaaS, telecom and other recurring revenue businesses, customer creation costs are a key component which determines the company’s ability to borrow for expansion. An outside sales call costs $308, an inside sales call costs $50 [Source: PointClear]. Conference Panel Insights. Source: com].

Revenue 52
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How Speech Analytics Can Improve the Contact Center Experience

Pointclear

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. ” Marketing Strategy'

Analytics 202
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What if CRM had not been invented?

Pointclear

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 154
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Culture Always Wins: Closing the Cross-Cultural Sale

Pointclear

customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK. asks the U.S. Of course,” answers the Indian systems integrator.

Closing 198
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150