The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 2 – Data Gathering.
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