Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Consumers now routinely do lots of online research. Krim explains well how buying behavior affects multi-channel requirements: “Consumers today are often online and offline at the same time. Coming back to the website and consuming information there multiple times. Buying a car is an example. According to a 2018 J.D.
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