Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Consumers now routinely do lots of online research. Krim explains well how buying behavior affects multi-channel requirements: “Consumers today are often online and offline at the same time. Coming back to the website and consuming information there multiple times. retail sales are still made in stores. Power study, U.S.
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