Putting the Social into CRM Predictions for 2012 ? Score More Sales
Score More Sales
DECEMBER 16, 2011
In 2011-12, the addition of “social” to CRM (SCRM) integrates social tools to help business gain key insights from prospective and current customers in some orderly format. It also might let me know that there is someone else in my contacts who fits a similar profile of another prospective customer. So what is next for CRM?
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