Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
Pointclear
SEPTEMBER 24, 2015
To do that you have to generate a lot of leads to get there. Run CPL campaigns! With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready. Direct mail can be strikingly effective here if the perceived value is right. Buy more lists!
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