Pointclear
FEBRUARY 16, 2017
In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity.
Pointclear
AUGUST 11, 2016
While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. The cost-per-lead metric accomplishes none of the above. Cost-Per-Lead.
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Pointclear
APRIL 24, 2012
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. The problems and costs of a cost-per-lead approach.
Pointclear
MAY 3, 2012
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.
Pointclear
FEBRUARY 7, 2018
While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead. Take a look at the following cost per lead comparison. These numbers show what goes into generating a high-quality lead—and what it costs.
Pointclear
MAY 16, 2017
Metrics: Measure your success in a meaningful way that incents quality, value, and seamless conversion. That is, by not using a cost-per-lead metric.) Message: Compelling "silver bullets" (conversational points) about your prospects' specific challenges, problems or concerns (vs.
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