Cost per Lead, Insurance and Lead Nurturing

The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. as compared to $1,357.25

Cost per Lead

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring

What's it take to generate leads that fuel your forecast?

Pointclear

FEBRUARY 23, 2018

This scenario is in stark contrast to what others in our industry do, which can be encapsulated as follows: Send me a list, send me a script, send me some money—and we’ll send you some leads. (Of We can do that because the associates on our team have what it takes to have the interactions that generate quality leads.

Sales Qualified Lead

Sales Qualified Lead Forecasting Outsourcing Services PointClear

Sales Pro Central

The Dangers of Using Cost per Lead as a Metric to Measure Marketing

What's it take to generate leads that fuel your forecast?

Webinars

Stay Connected