Remove Cost per Lead Remove Omniture Remove Referrals Remove Segment
article thumbnail

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. name of search engine, social network, referral site) of how a visitor found your website.

ROI 306