How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics. Activity means nothing without understanding how the clicks translate to acquiring new customers.

ROI 244

How To Effectively Lead From Home

Chris Harrington was CEO of Omniture and Domo. In 2002 he became the President of Omniture and built revenue from $3.5m


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Day 2 Twitter Recap-Sales and Marketing 2.0 Conference-Part 1

Fill the Funnel

Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. After my trip home to Seattle late last night, I came to the realization that the airline industry needs to embrace Airlines 2.0! I will be posting much more information and thoughts about the conference later on tonight, after I get the mess, luggage, laptop etc., sorted out. Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0

Utah company InsideSales announces rebrand, new CEO

Langie and Harrington first met in 2008 when they both worked at Omniture. Originally posted on Daily Herald. InsideSales announced a corporate rebrand to XANT Monday morning, as well as a new CEO and CMO, following months where several new executives have been hired. Chris Harrington, who first joined InsideSales in October 2018, is now the CEO of the Provo-based software company, and Matt Langie is the new CMO.

The Endless Small Business Stream of Got No Excuses

Increase Sales

He quoted a study by Omniture that 45.2% Boy if I had a dime for every time I hear one of these “got no” excuses from small business owners, I would indeed be a millionaire. This past week I heard the following seven got no excuses multiple times: Got no time. Got no money. Got no sales. Got no people. Got no clients. Got no sales leads. Got no patience or some other attitude.

PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Jason was previously COO at Marketo, pre-IPO through the take private transaction, and has spent time at global executive roles at Adobe Omniture and Oracle. This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad. Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies.

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Home About The Pipeline. Contest. Free Resources. Search. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. For Email Newsletters you can trust. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. December 2011. November 2011. October 2011.

PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

We had future mental models, this attribution place where connecting into whether it was Google analytics or Adobe Omniture, and really being able to get the ROI on your press was a really important thing. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher.