How B2B Marketing Leaders Can Transform Click Data into ROI Insights
SBI Growth
AUGUST 22, 2012
Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics. Activity means nothing without understanding how the clicks translate to acquiring new customers.
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