Marketers: Beware of These B2B Display Advertising Mistakes
Zoominfo
JUNE 14, 2022
“When you create a lookalike audience off of your remarketed audience, you go down a rabbit hole of bad leads. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Generate pipeline?
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