Pointclear

MAY 23, 2017

Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately. One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. were even qualified companies, let alone what could be termed sales qualified leads.

Sales Qualified Lead 160

Sales Qualified Lead Lead Rank Marketing Qualified Lead Closing 160

Pointclear

JULY 17, 2012

Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success. As I say in my book, The Truth About Leads , when talking about cost-per-lead: “How much should a lead cost?

Inbound 217

Inbound Sales Qualified Lead Marketing Qualified Lead Outbound 217

Pointclear

JUNE 28, 2018

During the year, marketing spent a lot of money driving thousands of so-called leads—while sales reported that they got absolutely nothing of value from marketing. When sales executives receive these so-called leads from marketing, here is how they respond: Not a senior enough executive? Budget undefined? Next-year decision?

Sales Qualified Lead 113

Sales Qualified Lead Revenue Lead Rank Cost per Lead 113