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A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Find the right tool. Prioritize Data Hygiene.

Marketing 246
Marketing Webinar Metrics Reachforce Top of Funnel 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Find the right tool.

Marketing 113
Marketing Webinar Metrics Reachforce Top of Funnel 113
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