Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Consumers now routinely do lots of online research. auto buyers spend about 13 hours online researching and browsing models prior to making a purchase, and only about 3.5 The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.”
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