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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

A study of millions of messages on platforms like Twitter, Yahoo and others found that more than 90% of the messages did not diffuse at all, about 4% were shared only once, and less than 1% were shared more than seven times. A SaaS platform service such as CRM, on the other hand, requires sophisticated integration for multi-year contracts.