Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
A study of millions of messages on platforms like Twitter, Yahoo and others found that more than 90% of the messages did not diffuse at all, about 4% were shared only once, and less than 1% were shared more than seven times. Then, clarify the important sales tasks and the implications for your channels approach. But that’s not easy.
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