Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker
SBI
FEBRUARY 22, 2018
For example, enhancing a record with firmographics (which can include everything from a company’s geography and employee size to the organization’s annual revenue and total assets) allows for more robust lead scoring, as well as proper routing to sales. Is there anything else that enriched data can tell you about your customer or prospect?
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