article thumbnail

A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. The ultimate goal?

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. The ultimate goal?

Marketing 113