Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. In case you haven’t gotten it already, your stories are not about you or your product or service. Telephone service is not the sexiest thing to sell.
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