Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. The customer is always the hero in your stories,” says Calum Coburn, director and vice president of The Negotiation Experts, a global training provider.
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