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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

The customer is always the hero in your stories,” says Calum Coburn, director and vice president of The Negotiation Experts, a global training provider. As Richards explains, if a company grants you attention, either through a meeting, a read email or a viewed video message, you owe it to that prospect to make it worth their time.

Marketing 226
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5 BIG Risks when Pitching a Low-Ball Offer

Pipeliner

Add the loss of momentum, corporate knowledge, and customer relationships to make attrition rates something that smart companies pay a lot of attention to. We occasionally see a company begrudgingly come up to what a competitive wage would be after fiercely negotiating and starting low.

Salary 80
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

I’d given a 45-minute pitch about our product, we’d negotiated for about 15 minutes, and then they’d decided it wasn't best for them to sign up for the service. If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion.

Hiring 104