Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
The customer is always the hero in your stories,” says Calum Coburn, director and vice president of The Negotiation Experts, a global training provider. As Richards explains, if a company grants you attention, either through a meeting, a read email or a viewed video message, you owe it to that prospect to make it worth their time.
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