Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?
Sales Hacker
APRIL 1, 2021
The US market during COVID-19 is one such market where global expansion, and the need for some local workforce or partners, is both a risk and opportunity. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.
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