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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67
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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

Challenging sales environment. Sales specialization. Typically, when an organization makes a decision to look for an outsourced lead generation company, they don’t know what to expect. B2B lead generation is a conjunction point of buying and sales processes. Software-augmented human-driven research.