Demand Generation Agencies Buyer Persona Construction Demand Generation 
Highspot
SEPTEMBER 30, 2020
Who should use it: Conceptual selling works for businesses whose products must be deeply embedded into a buyer’s strategic operations to generate value. Typically this excludes products that can be purchased in self-service modules. Some products are easy to use and can be bought through a self-service portal.
Hubspot Sales
MAY 22, 2018
It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you'll need, what your financial projections are, and which permits, leases, and other documentation will be required. Explain your product and/or service. Write an executive summary.
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