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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Customer Success is a proactive mindset, function, department or strategy commonly adopted by B2B companies to optimize business with customers, reduce churn rate, drive profits and increase the predictability of recurring revenue.