Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? If you’re with them in person, record direct-to-camera. Otherwise set up a Skype call and use screen capture software to record the discussion. Shock-and-awe with direct mail. You head to Sales Hacker to learn some killer lead generation techniques.

Lead Generation 87

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 87