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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130
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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

What are your biggest demand generation challenges? If you’re with them in person, record direct-to-camera. Otherwise set up a Skype call and use screen capture software to record the discussion. Shock-and-awe with direct mail. You head to Sales Hacker to learn some killer lead generation techniques.