Demand Generation Discount Margin Sales Enablement 
The ROI Guy
JANUARY 15, 2013
Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. It’s not on Enablement. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.
Sales Hacker
OCTOBER 7, 2021
Understanding how various decisions impact the company’s margin (e.g. Everyone wants mentors, and they’re extremely valuable, but don’t discount what you can learn from others at the same career stage as you are, both within your own company or elsewhere. What would you tell a woman just starting a career in sales?
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