Hubspot Sales

AUGUST 21, 2023

Competition and Demand: Who already offers what you’re launching? Is there a demand for the product, or is the market oversaturated? Distribution: Through what mediums will you sell the product or service? These people make up what is called the "buying center." First up is the attract phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

JANUARY 24, 2018

Social media is going to play a big part in your lead generation efforts. Follow this checklist and make sure you tick all the boxes: Profile picture: People are wired to digest images before words. In the above example, Jim Keenan of “A Sales Guy” has done the following: Used a cover image to showcase his book (authority).

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Tony Hughes

MARCH 13, 2018

Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. This is pre-Challenger, before they've gone into RFP mode, before they've hit up the first page of Google to run the reverse auction on you and your closest 5 competitors. Use up all your InMails every month. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63