“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa
Nutshell
OCTOBER 21, 2019
Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. My Jerry Maguire moment came in 2014, when I was running inside sales and marketing for a consulting firm that also did a lot of research, ironically, on how people make decisions and how they buy.
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