The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Sales relies on Marketing to make decisions based on solid data here, but for Marketing, firmographic data is personal. Building marketing segmentation. Seniority level. Industries.
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