The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Building marketing segmentation. Because the programs Marketing creates must be scalable, the data points we marketers typically work with should be easier to categorize and create segments with.
202 
Let's personalize your content