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Braveheart Sales
SEPTEMBER 23, 2021
When raw material prices return to more reasonable levels, when freight costs level out, when commodity prices normalize, the customers will push hard for discounts. We’re very unlikely to see wage deflation in the US market. This risk is small if the bulk of your cost increase is labor-driven. It’s not just the steel.
Sales Hacker
JUNE 20, 2022
Don’t be tempted to discount. If you get sucked into the recession narrative and that money is suddenly tight, then you will likely go down the road of discounting — a road that leads to a negative buying experience. You might be thinking “How can discounting be harmful to the buyer? Speak to your partners.
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