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Raising Prices When Costs are Rising

Braveheart Sales

When raw material prices return to more reasonable levels, when freight costs level out, when commodity prices normalize, the customers will push hard for discounts. Later when costs decline, secure discounts from suppliers quickly while holding onto price with your customers as long as possible.).

Margin 40
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The 10-Point Strategy for Leading Sales Teams in a Recession

Sales Hacker

Don’t be tempted to discount. If you get sucked into the recession narrative and that money is suddenly tight, then you will likely go down the road of discounting — a road that leads to a negative buying experience. You might be thinking “How can discounting be harmful to the buyer?