Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . interview with Krim in The Wall Street Journal, December 1, 2018) . Buyers can gather much pre-sale information via an online search.
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