Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. In many companies, too much time and energy are still wasted on debating whether to be online or in-person. Yet the vast majority of cars are still bought at dealerships (e.g.,
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