Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
There’s a common misconception that sales and product led growth don’t go together, and I think I understand why. And yet product led growth companies do have sales teams. It’s just that the way they sell the product is so different that it’s laughable to imagine them using the “normal” B2B Sales approach. Probably not.
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