Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Email marketing and list building/management tools. Email marketing and list building/management tools. Here are a few email marketing and list building tools to consider. PPC marketing tools.

Paid Content 109

Paid Content Lead Generation Lead Rank Lead Scoring 109

LeadBoxer

DECEMBER 8, 2019

Segment and personalize email campaigns Evidence abounds to support the idea that one-size-fits-all email marketing is going the way of the dinosaur. A survey from CEB shows that prospects who received content personalized to their specific needs were 40% more likely to buy from that supplier.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

LeadBoxer

FEBRUARY 4, 2019

One example of this is a food wholesaler selling ingredients to a bakery, so they can produce their own baked goods. BidFood is an example of a B2B business providing food for businesses who serve their own customers. For instance, a company selling software services, such as email or an e-commerce platform. What do they offer?

B2B 91

B2B Top of Funnel Decision Maker B2C 91