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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

“Goals like adjusted revenue targets are often motivation enough for account executive teams, but for the BDR program, things are a little bit different.”. For example, they spiff the BDRs on utilization of new systems and software. It’s simple, but it can be very motivating, especially if the team is heading into a holiday.”.