All the things marketers can (and should) be doing with a CRM
Nutshell
JANUARY 30, 2020
Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Top-of-funnel metrics and adjustments. Top of the funnel. Newsletters are near the top of the marketing funnel. Segmentation.
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