Remove Follow-up Remove Funnel Remove GoldMine Remove Incentives
article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Top-of-funnel metrics and adjustments. Top of the funnel. Newsletters are near the top of the marketing funnel. Segmentation.