Taking away a marketing manager’s excuses!
Pointclear
JANUARY 21, 2014
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). If you don’t sell direct, call prospects and ask if they bought your product (this is a ‘Did You Buy Study’). I listened to excuses about a series of initiatives we were undertaking.
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