Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” But in Enterprise accounts, the decision-making process is more dispersed and operating budgets that are set over 1-2 years are hard to reset for any vendor.
42 
Let's personalize your content