Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
in 2018 were online sales and only about 5% of new cars). Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. Then, clarify the important sales tasks and the implications for your channels approach.
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